PMRE Recap: Emily Olman - The Metaverse and NFTs


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We wanted to bring you another recap episode of the PMRE Conference. This time, conference speaker Emily Olman joins Todd & Craig to talk about her topic of The Metaverse and NFTs. What's coming for imaging for spaces? We have 3D Tours like Matterport and iGuide now, but what else is coming? And how else can you profit from your work besides copyright and licensing? Listen in to learn more about some cutting edge information on developing technology.

Episode Summary Notes:

0:00-1:00 Preview

1:00-9:24 Intro to Emily

9:25-17:30 Advice to entrepreneurs

  • You are always working for someone- your client is now your boss
  • Imagine you’re a big company from the beginning and build systems that will grow with you
  • Know your market and figure out if you want to differentiate from everyone else- you can try a lot but at some point, you will have to choose what you are
  • Don’t be discouraged if it doesn’t go how you think it should; keep trying

17:31-38:24 The Metaverse

  • A virtual showroom can prevent expensive mistakes
  • Augmented and virtual reality are becoming more common
  • The Metaverse may not be an oversight success
  • The S Curve and the Gartner Hype Cycle
  • People will reach for whatever’s next

38:25-49:20 NFTs

  • Making something an NFT (“minting”) makes it traceable and “copyrights” it as yours
  • Non-fungible Token- singular, can not be traded one to one
  • Virtual reality could upend the industry

49:21-53:59 Reach Emily on YouTube (Hopscotch Interactive), Instagram (@hopscotchinteractive), LinkedIn (Hopscotch Interactive), and email

  • Agents are always looking for something new
  • Use the information you’ve learned and give it to your agents
  • Continue to learn- you have to start somewhere

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