Referral Marketing Strategies for Business Growth

The Social Media Takeaway - Louise McDonnell

In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you’re looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don’t want to miss this episode.

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1. Introduction to the Social Media Takeaway (00:00:00)

2. Meet Gill Russel: Business Growth Strategist (00:00:25)

3. Gill's Journey and Business Experience (00:01:12)

4. Understanding Referral Marketing (00:01:53)

5. Building Effective Referral Networks (00:03:10)

6. Advice for Starting Referral Marketing Strategies (00:06:19)

7. The Power of Networking and Social Media (00:08:25)

8. Gill's Book and Networking Tips (00:13:50)

9. Predictions and Final Thoughts (00:17:37)

10. Conclusion and Call to Action (00:19:26)