Trade Show Tips for Small Businesses | Jim Cermak

The Small Business Show

Are you a small business who is looking for better results for your next trade show? I recently had fun conversation with Jim Cermak, Professor and Host of Trade Show University Podcast. We discuss tips for exhibiting at trade shows, and how small businesses can get in front of their dream customers by being at the right show.

In-Person,Virtual or Hybrid Trade show?

Jim enjoys in-person because that is were we can really connect with the audience & attendees, and it is hard to take someone our to dinner virtually. However, almost all of the in-person trade show came to a haul due the pandemic, a lot of companies switched hosting virtual trade show and saw a tone of great momentum there as well.

A Hybrid Trade Show is a mixed of In-person & virtual experience. A company can reach a bigger audience whom might not be able to attend in person, but would love to attend the event virtually. This new method is popular among B2B event and business networking mixers.

Benefits for exhibiting at a trade show
Here are 3 benefits for small businesses

1. Getting in front of the targeted audience
2. Bring awareness to your brand
3. Opportunity to attract industry buyer to visit your booth.

5 Key elements to ensure a productive trade show experience

1. Research and be at the right show
2. Staff your booth correctly (Find outside help if needed. Jim suggests to hire a brand ambassador)
3. Have the right trade show display, lighting and marketing collaterals
4. Prepare a great presentation about your products & services
5. Sponsoring the event and looking for co-branding opportunity on promotional products

Contact for Jim Cermak

👉 Website : http://tradeshowu.biz
👉Linkedin: https://www.linkedin.com/in/jimcermak/
👉 Facebook: https://www.facebook.com/james.cermak.3979

The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

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The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

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