To Build an Engaging & Accessible Website | Marcy Rye

The Small Business Show

Our guest for this Episode of The Small Business Show is Marcy Rye from, Founder & CEO Wire Media.
How do you create a beautiful, functional and SEO-optimized website? Why is accessibility becoming an important part of website design? Marcy talked us through the best practices for a small business website. She also explained how a DIY, freelance designer and design firm approach differs in building a website.
According to Marcy, clients are often worried about getting all the content ready for a website redesign project (it's a lot of work, usually). She helps them to prioritize based on what we need to keep the design process moving forward, and provides templates and schedules to help keep them on track.
When clients often give her direction to change something on a website, such as, "make the button larger". She would always ask them what is the problem they're trying to solve. Most of them are relieved to learn that if they just tell her the problem they see, she can come up with cost-effective, user-friendly ways to solve them and they don't have to try to figure it out.
Lastly, clients aren't sure what a website should cost and so list all kinds of features and requirements for their site. She helps them again to prioritize what's really necessary based on their internal strategic goals as well as user goals and objectives (often by doing user research or testing). This also takes stakeholder personal opinions out of the equation, making for a smooth process.
GUEST INFO:
Marcy is the founder of Wire Media, an award winning creative agency that provides content, design, and technology services to create and sustain highly effective websites for nonprofits, universities, and social good companies. Her work focuses on content creation and user experience design — helping clients communicate more effectively with their audiences.
In her role at Wire Media, she has led creative projects for clients including LA Metro, Humane Society, Box Inc., CREDO, Environmental Defense Fund, Reach Capital, The Solutions Project, Women’s World Banking, Stanford University, and numerous Democratic and progressive political campaigns in the US, Africa, and the Caribbean.
Marcy has nearly 20 years of experience working at the intersection of cutting-edge design and technology to help clients communicate better with their audience, create opportunities to engage with them, and build lasting and meaningful relationships. Her prior work experience includes branding and design for the Smithsonian, The World of Coca-Cola Museum, the Women in Military

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