Creating an authentic brand for small business | Nela Dunato
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Brand and graphic designer Nela Dunato is our guest. In her book “The Human Centered Brand” there is a quote that really struck me. “Poor-fit clients cost you more than you think”. She says being able to identify and attract your ideal clients is one of the keys to success, it is okay to not work with “everyone”.
Some of the other things we discussed include why a company should hire a designer, how many different logo versions you need, what file formats you should keep and why you should care about having a branding guide.
This is an episode you won’t want to miss! We got lots of good info on how to get your company branding started.
GUEST INFO:
Nela Dunato is a brand designer from Croatia, EU. She’s been creating brands and digital platforms for small businesses and non-profit organizations since 2005. In 2013 she started her own boutique branding & design studio Nela Dunato Art & Design, focused on helping consulting companies to increase their visibility and impact in an authentic way. Her specialty is designing unique hand-lettered logos and symbols.
She’s the author of the book “The Human Centered Brand”, a practical guide that teaches service based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.
Contact for Nela Dunato
👉 YouTube: https://www.youtube.com/NelaDunato
👉 Facebook:https://www.facebook.com/NelaDunato
👉 Website: http://neladunato.com/
👉 Book Website: https://humancenteredbrand.com/
👉 Twitter: https://twitter.com/nelchee
👉 Linkedin: https://www.linkedin.com/in/neladunato/
The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
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👉 Webs
The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
Website: http://www.garudapromo.com
Instagram: https://www.instagram.com/garudapromo/
Facebook: https://www.facebook.com/garudapromo
Twitter: http://www.twitter.com/Garuda_Swire
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