Vevo Official Live Performances with Micah Bickham | EP 75

The Set Up | Marketing and Music

Micah Bickham is a live performance director, handling the creative content development and production of original content at Vevo. He's directed and worked with Ariana Grande, The Weeknd, Justin Bieber, Billie Eilish, Lorde, Halsey, J Balvin, Camila Cabello and many others.

Micah started his career as a tape duplicator for Joel Osteen. In 2008 he created a production company focused on live performances captured in a cinematic way.

Today, we discuss how Micah creates official live performance music videos under Vevo for artists like Ariana Grande, driving greater support for her music.

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Who is MIcah Bickham?

DIY Musician to Joel Osteen TV Editor

Content Production @ Vevo

Types of Vevo Original Content

Promo Timelines

Ariana Grande Live Performances

What do you want to be known for?

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Safety Net ft. Ty Dolla $ign https://www.youtube.com/watch?v=r2XJ9P1NvJc

Positions https://www.youtube.com/watch?v=uL52DajINdY

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