How we grew our Sales Pipeline with 1/2 the team using Clay

The Scale Up Show

Featuring Kris Rudeegraap, CEO of Sendoso, this conversation dives into the evolution of sales development, focusing on how Sendoso has leveraged AI and automation to enhance outbound sales efficiency and effectiveness. Kris shares valuable insights on tracking SDR activities, automating repetitive tasks, and utilizing intent data to prioritize high-value accounts. The discussion also covers the future of go-to-market strategies and the importance of organizations adapting to new technologies and methodologies. Takeaways 1. Kris Rudeegraap is the co-founder and CEO of Sendoso, a direct mail and gifting platform. 2. The evolution of outbound sales has necessitated new strategies and tools. 3. AI and automation can significantly enhance sales development efficiency. 4. Tracking SDR activities can reveal opportunities for automation. 5. Intent data is crucial for prioritizing high-value accounts. 6. Gifting can be an effective strategy for engaging prospects. 7. Organizations need to rethink traditional sales playbooks in light of new technologies. 8. Crowdsourcing ideas from team members can lead to innovative solutions. 9. Investing in AI training for employees can improve overall productivity. 10. The future of sales development will increasingly rely on AI and automation.

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