[FF] Creative Expert Megan Giles on Having a Great Design Strategy: The ROI Online Podcast Ep. 112

The ROI Online Podcast

Humans make decisions based on emotions, so what better way to provoke emotion than with images? On this Feature Friday episode of the ROI Online Podcast, Steve talks with Creative Strategist Megan Giles about the importance of design and its impact on your business’s marketing.
Megan is the graphic designer at ROI Online and founder of MG Graphics. She believes that a great, beautiful design is important but what’s really going to make an impact are the words you use and the strategy behind it. Megan helps clients with their marketing messages and designs every piece of marketing content to lead readers to your call to action.
Most people think marketing materials are just supposed to be pretty layouts and designs, but they are vital tools for your business. You have to make sure you are communicating your message in the right way.

Among other things, Megan and Steve discussed:

• Megans’ experience and backstory
• What Creative Design is
• How to write a creative brief for graphic design
• Creative strategy in marketing and what it means
• Things your website designer might be doing, but shouldn’t
• How to design a content strategy that helps you grow your business

You can learn more about Megan here:

Follow Megan on LinkedIn

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

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