114 - CEOs Know: People Are Cheap and Lazy

The Remarkable CEO for Chiropractors

Human beings are economists and hardwired to be cheap and lazy...no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Value, Add Value, and Capture Value. Tune in and discover how you can immediately grow your business by solving the value equation.

Get this right and they will stay, heal, pay and refer...Get this wrong and they are GONE!

What We Covered:

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic and share what it means to deliver all four elements of the Value Economy

12:24 – Dr. Pete and Dr. Stephen explain why every human is inherently cheap and lazy

16:50 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

17:36 – Dr. Pete and Dr. Stephen talk about the importance of Creating Value through patient education

24:10 – Dr. Pete and Dr. Stephen discuss the concept of Added Value

27:35 – Dr. Pete and Dr. Stephen speak to the importance of establishing a culture of education and Delivering Value

33:20 – Dr. Pete and Dr. Stephen analyze the last portion of the Value Economy, Capturing Value

37:30 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides

EPISODE QUOTES

“Here’s what we know to be true. It’s never a money issue. It’s always a value issue.” (06:17) (Dr. Stephen)

“The four things that people are considering are time, energy, focus and money. These four things are the things that are being measured, consciously and subconsciously, when decisions are being made.” (11:47) (Dr. Pete)

“When what they want and what they need is what you offer, you’ve got something.” (18:23) (Dr. Pete)

“The first thing that you have to identify when creating value and creating education is our education needs to speak to the wants and the needs first. We need to be able to meet people where they are at. So, meeting somebody as a seeker, the first step really is helping them to become a believer.” (18:38) (Dr. Pete)

“The best time to plant a tree is ten years ago. The next best time is now.” (28:23) (Dr. Pete)

“If we just recognize that if we put ninety percent of that time, energy and focus into the Creating Value so you can Add Value and Deliver Value, the transactional piece of Capturing Value becomes just automatic and an absolute afterthought.” (35:59) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Join us for the US Retention Immersion. Register Now!