Doug Hirsch, GoodRx, on how a traditional retail experience can be revolutionary

The Pulse by Wharton Digital Health

In this episode, we interview the GoodRx co-founder and CEO, Doug Hirsch. We chat about his experience founding GoodRx, covering topics ranging from a time when his father literally knocked on pharmacy doors in NYC to get drug prices to their recent public offering. GoodRx seeks to expand access and affordability for prescription drugs. To do this, they process ~200 billion daily cash-pay price points for generic drugs from pharmacies, pharmacy benefit managers (PBMs), and retailers to then help a consumer choose the right way for them to get access to the medication they need. As they’ve continued to grow, they’re also sought new ways to extend their impact, including through a telehealth offering to actually deliver prescriptions as well as products surrounding branded drugs.