Why can't you get positive stories in the press
Manage episode 352084195 series 3241047
Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.
So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation?
In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.