It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Getting organic media for founders and thought leaders
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Manage episode 357284522 series 3241047
โดย ThePublicRelationsPodcast และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น
In this episode, I chat with listener Kaley Hamilton about her PR agency in Los Angeles. She talks about how she went from being a reporter at US Weekly Magazine to starting her own company, where she focuses on getting organic earned media exposure for founders, creators, and entrepreneurs in the thought leader, wellness, and Web 3.0 space. She talks about her average day and then shares details about a campaign she is currently working on for two sisters who are "microdosing psychedelic plant medicine" experts. She explains how consistency and saying yes to every opportunity have helped them to maintain their press presence and grow their business. There is so much in this episode! You can find Kaley here - https://www.kayleymedia.com/
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