Keeping Your Facebook Ads Profitable Through the Apple Privacy Update (with Matt Johnston)
Manage episode 287393560 series 2796657
Listen, I don’t know if you’ve ever run Facebook ads—
But whether you HAVE… Or you’re ABOUT TO…
You should know that the entire Facebook advertising world just got turned upside down.
Yes—I’m sorry to be the bearer of bad news, but things just got a LOT more complicated if you’re planning on running FB ads this year.
Here’s how everything shakes out.
Starting with the newest iPhone update, Apple now requires people to CHOOSE to be tracked by Facebook. If you don’t choose, FB can’t use your browsing data to decide which ads to show you.
Sounds great, right? After all, it’s a big win for privacy.
But trust me—it only sounds great until you decide you want to run some of those ads yourself.
Because, as my guest Matt Johnston explains on today’s podcast, this new update is really going to wreak havoc for small business owners.
You see, it’s that tracking code—the very same one that Apple is pushing back against—that helps an advertiser show ads to audiences that might have an interest in learning about their business.
It’s not all doom-and-gloom, however. Matt’s agency runs millions of dollars a year for clients with new, innovative products… So he’s got a lot on the line when it comes to his ads getting through.
And he has some great ideas about how to future-proof your own ads—
So that you can keep profitably growing your business no matter WHAT Apple or anybody else throws at you in the years to come.
Bottom line: before you put another dollar into FB ads, listen to today’s podcast.
Check out his websites 👉https://www.guidesocialglobal.com
Subscribe to his YouTube Channel: Matt Johnston TV
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