315. Gearing Up for Cyber Five

The Product Boss Podcast

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them?

Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of November as an entire Cyber Month – and remember, you can always change your plans as you go.

Cyber Five is made up of Thanksgiving, Black Friday, Small Biz Saturday, Sunday, and Cyber Monday. For many, they can be the five busiest shopping days of the year, so it’s important to make sure you go in prepared and with a plan.

Listen for our three rules to make sure you can take on the challenge in a way that’s easy and enjoyable.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
• 101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
• Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
• Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals
• Mastermind students mentioned in this episode:
• Kelly of Cayla Gray- Instagram: @caylagrayco, Website: https://caylagray.com/
• Greg of Lodestone Candles- IG: @lodestonecandles, Website: https://lodestonecandles.com/
• Debbi of Do Good Adventures- Video on her Shop 1 in 5 Listing, IG: @dogood_adventures, Website: https://dogood-adventures.com/

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss