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#11 The Marketing Playbook from a Marketing VP
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เนื้อหาจัดทำโดย Rajan Taylor เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Rajan Taylor หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
John Muckerman is the former Vice President of Marketing and Advertisement for Dierbergs Market. Dierbergs is a supermarket chain that operates 25 stores in both Missouri and Illinois. They have more than 5,000 employees, making it one of the top 25 largest employers in the St. Louis area.
John spent 50 years at Dierbergs and talks about the vision of Dierbergs when they only had one store. In the first 14 minutes John provides amazing advice on the below information:
- How to see the future career path in your existing position
- Essential steps to grow within your organization
- Successful businesses meet a need not to exist just for a profit
- Understanding what customers want even without data analysis tools
- How marketers need to represent the customers, not themselves
- How to build an expansion plan
- How you must compete at a different level.
- If you don't grow you're actually moving backwards
- How to compete with businesses larger than yours
- The importance of defining your niche and understanding it
That's just in the first 14 minutes, then we get into examples
14:30 - If you go by price, you live and die by price
17:20 - Building on quality to gain more appreciation
21:00 - Narrowing down your thinking
23-25 - Marketing through departments (advice for top management and the business being one body and function)
25 - How to produce while wearing many hats
26:30-28 - Buying news ads
28-32 - Avoiding the top heavy business structure
32-39:38 - TV, Digital and Paper Advertisement roles (Developing a Marketing Mix)
39:40-41:45 - How the basics of business help you build
41:50 - The Halo Effect (The Marketing Indirects)
To the Nation of Doers, applying even a few of these tips will positively bring results to your business.
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