#284 Bangn Body: How to create hype online before launching a product

The Mentor with Mark Bouris

If you’re a young woman on Instagram, chances are Bangn Body has likely popped up in your feed.

The brand’s main product, a yellow-tubed body lotion, has become iconic on social media and has turned over more than 8 million dollars in revenue for the 28-year-old founder, Priscilla Hajiantoni.

Beauty influencers ranging from small, medium and large followings share themselves holding the yellow product, applying it on their face and body while raving about the product.

Priscilla shares how she generated social media interest before launching her product, achieving customer trust online and how to convert followers into sales.

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