292 - Are You Leaving Money On The Table in Your Membership Business


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If you run a membership site (or any business for that matter), you've probably heard things like, "You're leaving money on the table," from other so-called business professionals.

They might encourage you to launch a new product, start hosting events, or doing one-to-one coaching sessions, etc., with the sole purpose of generating more revenue. While this may be true for some people, it doesn’t mean it’s the right move for everyone.

In this episode of the podcast, I reflect on why it’s okay to “leave money on the table” if it's not a table you want to be at, how to be more confident in your decisions, and why you need to trust that you know what’s best for your membership site.

Essential Learning Points:

  • Why it’s okay to leave money on the table when it’s a table you don’t want to sit at
  • Understanding why people like to share “business advice” and why you shouldn’t feel under pressure to listen!
  • The true meaning of success and why you should choose opportunities carefully

Important Links & Mentions:

  • Episode 61: How to Add Multiple Revenue Streams to an Existing Membership

Key Quotes:

“Memberships can work very well as part of a larger ecosystem of products and services.”

“A lot of entrepreneurs will feel driven by their nature to feel like they have to jump on every possible opportunity available to them. However, that doesn't mean that you have to go in that direction.”

“What works for one person isn't always guaranteed to work for someone else. There are no guarantees, no one-size-fits-all business model and no absolutes in this game.”

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