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#7: Understanding the Customer’s Buying Process
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เนื้อหาจัดทำโดย Strategic Branding Studios เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Strategic Branding Studios หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Today’s episode of The Marketing Water Cooler Podcast, Jeremy walks you through the customer buying process. This is a crucial part of your marketing strategy, because in order to attract and get a buying commitment from your ideal customer, you need to know where your customer is at and how they think about the problem they’re trying to solve.
The customer journey covers all the stages of problem awareness to solution awareness, and too many businesses position their marketing strategy at the solution awareness stage, skipping over the problem awareness stage at the problem. The problem with this is that it leaves a lot of work for your customers to do alone, consulting information sources provided by your competitors or detractors. Plus, by the time your customer arrives at your door, they may have already built their requirements in, and their requirements might not match your offer. Jeremy and Steph offer a simple framework that restructures how you think about the marketing process so you can maximize your marketing strategy.
Stop by and listen to The Marketing Water Cooler Podcast with new episodes three times a week, packed with amazing marketing advice.
Timestamps
[1:06] The buying process has fundamentally changed
[1:53] Some interesting new statistics about the customer buying process
[2:30] What the buying process looks like now
[3:23] The customer buying experience in 4 steps
[4:40] Why should you bother to learn about how customers make buying decisions?
[6:30] The first thing you need to know about your customer buying process: understanding where they’re at
[8:15] Building up customer requirement expectations
[9:25] Building a consensus
[11:04] Solution exploration isn’t always the best place to start your marketing efforts
[12:33] Helping build in customer requirements early on will put you ahead of the game
[13:10] Steph’s thoughts on helping a customer to unpack their problems
[15:05] Putting your marketing in your customer’s words
[16:15] Your role in the buying process
[18:50] Jeremy’s simple framework for the buying process
[20:07] The two key elements of the customer buying process
[21:58] Steph’s key takeaway from the episode
[22:50] The “show not tell” of marketing
Links
Strategic Branding Studios website
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