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#12: The True Cost of Project Based Work is Speed
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เนื้อหาจัดทำโดย Strategic Branding Studios เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Strategic Branding Studios หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
This episode of The Marketing Water Cooler Podcast dives deep into the true cost of outsourcing your marketing needs to an agency purely on a project basis. If this is where you’re currently at in your marketing strategy, you need to listen in to find out how to save yourself time and money, and how to build a marketing strategy that’ll last.
As Jeremy explains, there are times when project-based marketing might meet all of your needs, for one-off projects or for producing certain technical pieces of marketing. However, project-based marketing doesn’t involve building a shared vision with your marketing agency, so you’ll need to sign off on every single project and make sure it’s aligned with the direction you want to go in. This is a huge investment of your time and efforts, and every time you start a new project with the agency, you’ll be starting from scratch. In contrast, handing over your marketing strategy to an agency means delegating responsibility to someone who shares your vision and who can operate at the same speed as you.
Stay tuned to The Marketing Water Cooler Podcast, and send in your comments and questions to Jeremy and Steph.
Timestamps
[0:17] What’s the true cost of project-based work?
[1:20] Project-based marketing work is expensive for you as a client
[2:30] The vendor doesn’t know your vision
[4:15] The conversation you should be having with your marketing agency
[7:20] Steph’s thoughts on project-based marketing: you start from zero every time
[8:10] When project-based marketing works best
[9:35] The difference between project-based work and building a marketing partnership
[11:15] What’s the difference between a long-term marketing project and fully outsourcing your marketing needs?
[14:15] Handing over the pieces of your marketing to someone who can operate at the same speed as you
[16:05] You don’t have to go all-in straight away with a marketing agency
[17:10] If you keep going back to the same person for your marketing needs, you may as well work with them all the time
Links
Strategic Branding Studios website
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