The “Scarce Abundance” Strategy for Ruthlessly Depriving Your Customers of Choices

The Libertarian Fundraising Podcast

It’s not exactly a profound statement these days to say that it feels like we have more choices than we’ve ever had in all of human history.
Indeed, just pull up YouTube and behold the thousands of videos that are offered up to you the moment you get on the site; or the hundreds upon hundreds of book and product recommendations you get on Amazon; or even the menu you get at the local Denny’s or IHOP diner, with page after page of soups, sandwiches, salads, sides, etc. (Is it just me or does every breakfast place in America feel like it has more pages than a Merriam-Webster dictionary!)
And it’s only going to get more intense as time goes on because experts now say the total amount of information in the world doubles every 13 months. And in not so long, it will double every 12 hours!
That’s more information than any of us could even hope to understand in a million lifetimes.
Anyway, the reason I bring all this up is because we all know the feeling of “analysis paralysis”––that feeling of dread when you have so many choices and options that you can’t decide so you just completely shut down and refuse to make a decision.
And given the alarming growth of human knowledge I mentioned above––which will create more product and service choices than ever before––I predict that “analysis paralysis” will become an epidemic (which is strong language because I’m writing these words during COVID-19 scare-demic!), with people having complete mental nervous breakdowns because they won’t be able to handle it.
Which is why in the coming years, customers will gleefully and joyfully welcome FEWER options and LESS choice.
And no one is in a better position to dominate this new reality than the superstore chain Costco.
In this episode, I’ll show you how Costco has used this principle to dominate its market--and how you can use it to dominate yours if you so desire.
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