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“Rinky Dink” Freedom Lover Hits The Fundraising Jackpot
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เนื้อหาจัดทำโดย David Lowenthal เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย David Lowenthal หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Time for a little role play.
Imagine you’re a congressman from Texas and you want to run for president.
You have no money or fundraising base, no party support, no sympathetic media or platform that you can use, and, except for a teeny-tiny group of ideological comrades, absolutely no one in the county (outside of your congressional district) knows jack squat about you.
How well of a job do you think you’d do?
You’d probably have to drop out of the race faster than a burp in a dust storm.
And in any other circumstance, you’d be right as rain.
Below is the story of how one of the “rinky dinkiest” of presidential campaigns used this “easy-as-pie” fundraising principle to completely bypass the GOP’s big corporate donors to raise more money from average Americans in a single day than any other campaign history!
But that’s just the financial tip of the iceberg because the gold-plated public relations victory that came from the event brought in a lot more money throughout the campaign, too, than just the initial amount!
In fact, it’s so bloody simple it’s wonder why more political campaigns, more nonprofits, and more businesses don’t use it!
In this podcast, I’ll talk about why marketing event was just so successful, and show you how you can use the same “PR marketing” in your own freedom-loving nonprofit or business.
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