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“No-Frills” Olive Oil Sales Page That You’ll be Quoting from for Years
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เนื้อหาจัดทำโดย David Lowenthal เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย David Lowenthal หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Gary Bencivenga has been called the world’s greatest living copywriter, even by people who could also be called the same!
He’s written some of the most successful ads and sales letters in human history, from the famous “Do you make these mistakes in job interviews?” ad, as well as massive hits like “The Greatest Ham I’ve Ever Tasted!” and many, many more.
But nothing beats the online sales letter he wrote for the Fresh-Pressed Olive Oil Club.
Why?
Because there is a Mt. Everest-sized chunk of marketing and persuasion embedded within this letter, brilliantly combining “infotaining” content and selling completely seamlessly!
And there is no ad or sales letter I’ve ever read that has taken something so seemingly boring and turned it into a “gotta-gotta-gotta have it!” so quickly and effectively for me as this one.
In this episode, you'll discover why I believe this is perhaps one of the best sales letters ever created!
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