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เนื้อหาจัดทำโดย David Lowenthal เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย David Lowenthal หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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Media Moguls Of "Shock Jockish" Proportions!

8:41
 
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ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)

When? This feed was archived on October 22, 2022 02:15 (1+ y ago). Last successful fetch was on July 23, 2022 19:31 (1+ y ago)

Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 334398819 series 3369775
เนื้อหาจัดทำโดย David Lowenthal เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย David Lowenthal หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

Look back on the mid-1990s’ political scene in America and what do you see?
You see a “Republican Revolution” in Congress where the GOP took control of Congress for the first time in 40 years, conservative causes raising tens of millions of dollars in funds, and a Democratic president passing conservative priorities like welfare reform and economic deregulation.
But what don’t you see?
You don’t see a TV news network dedicated to bringing news from a conservative perspective to conservative Americans––despite a massive audience ready for an alternative to the liberal and mainstream TV networks.
Until Roger Ailes came along, that is.
===
Howard Stern, on the other hand, was the original “shock jock” and created such an earthquake in the talk radio business that you can define the time as “Before Howard” and “After Howard.”
By having the courage to say and do “forbidden things” on the corporate airwaves, Stern learned that there was a vast, untapped market out there of (mostly) men who wanted a national program that thought the same raunchy, outrageous, and “politically incorrect” things that they thought--all of which made him one the most well-known and most compensated radio personalities in American history.
Looking at these two crazy extraordinary guys and thinking they’re radically different because of their politics is way off the mark...because they both consciously saw what had to be done to rise above a crowded market of seemingly “successful competitors”.
And what they discovered is so unbelievably simple a 4 year-old toddler who’s just woken up from his nap could understand it!
Find out how you can use these Media Mogul principles in your own business or nonprofit here!
===
Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/

  continue reading

31 ตอน

Artwork
iconแบ่งปัน
 

ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)

When? This feed was archived on October 22, 2022 02:15 (1+ y ago). Last successful fetch was on July 23, 2022 19:31 (1+ y ago)

Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 334398819 series 3369775
เนื้อหาจัดทำโดย David Lowenthal เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย David Lowenthal หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

Look back on the mid-1990s’ political scene in America and what do you see?
You see a “Republican Revolution” in Congress where the GOP took control of Congress for the first time in 40 years, conservative causes raising tens of millions of dollars in funds, and a Democratic president passing conservative priorities like welfare reform and economic deregulation.
But what don’t you see?
You don’t see a TV news network dedicated to bringing news from a conservative perspective to conservative Americans––despite a massive audience ready for an alternative to the liberal and mainstream TV networks.
Until Roger Ailes came along, that is.
===
Howard Stern, on the other hand, was the original “shock jock” and created such an earthquake in the talk radio business that you can define the time as “Before Howard” and “After Howard.”
By having the courage to say and do “forbidden things” on the corporate airwaves, Stern learned that there was a vast, untapped market out there of (mostly) men who wanted a national program that thought the same raunchy, outrageous, and “politically incorrect” things that they thought--all of which made him one the most well-known and most compensated radio personalities in American history.
Looking at these two crazy extraordinary guys and thinking they’re radically different because of their politics is way off the mark...because they both consciously saw what had to be done to rise above a crowded market of seemingly “successful competitors”.
And what they discovered is so unbelievably simple a 4 year-old toddler who’s just woken up from his nap could understand it!
Find out how you can use these Media Mogul principles in your own business or nonprofit here!
===
Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/

  continue reading

31 ตอน

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