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How America’s Greatest Filmmaker Created The World’s Best “Advertorial”
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เนื้อหาจัดทำโดย David Lowenthal เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย David Lowenthal หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
In 1938, a little-known actor and playwright named Orson Welles and his cast got on the air of CBS radio to perform a “radio drama,” which is simply a dramatic story told over radio. What would later come would be known as the greatest prank of the 20th century.
The drama was called “War of the Worlds,” consisting of a series of make-believe news reports about an alien invasion from Mars, complete with news cutaways and battle sound effects.
After it aired, it turned out that much of the audience had believed it was real! And it made Welles an international celebrity overnight.
It even got him a lucrative contract with a Hollywood studio and made the hit movie Citizen Kane, which is considered the best movie ever made.
But the real marketing lesson here that I get into in this podcast is to understand why “War of the Worlds” made people go absolutely bonkers believing it was true.
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