Episode #64: Jerry interviews Matt Gillogly about knowing your demographic

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This month, I interview a long-time JJD friend, Matt Gillogly. Matt is an entrepreneur who has found a way to help men with ED. As you might imagine, selling a solution to ED can be problematic. Yet, no matter how uncomfortable it may be, it is a very real issue to many. Take notes as we discuss: “Selling Cures in Erectile Dysfunction & Dentistry!” In business our business is to sell our product. Take a listen to Matt as he shares how he and his team work with men to sell them a product they desperately want but don’t want to talk about. Just a few of the topics we discuss are: Attracting Patients that Pay, Stay and ReferBeing Really Clear about Who is Your Who (Demographic)Thinking Higher End Items that Insurance Won’t TouchFinding Patient BiasesThe High-End Hurdle MentalityBeing an Influencer/AuthoritySelling by Asking QuestionsAnd, much, much more. . .

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