#024: Country Music Television – Lauryn Snapp

The Jedburgh Podcast

Music generates an emotional response in all of us. Music can motivate us and make us smile. It can transport us to the past and make us cry. Music can bring us together. Or...it can remind us when it's time to move apart.

Country music has taken center stage in the battle for musical dominance. In this episode, Lauryn Snapp, writer, producer and on-air personality at Country Music Television, shows us how Country is built on connecting fans and artists through meaningful connection, community, and how the days of boots, spurs, hats and tumbleweeds have evolved into a genre we can all identify with.

Read the full episode transcription here and learn more on The Jedburgh Podcast Website.

Highlights:

-Lauryn explains the rise in popularity of country music, its inclusivity and its ability to bring people together in meaningful ways.

-Fran and Lauryn break down the entertainment industry’s adoption of social media as the primary means of communication with fans and how the shift from CDs to streaming has advanced the pace and authenticity of the industry.

-Lauryn defines the importance of building in person relationships on our teams and within our organizations; relationships that cannot be replicated remotely.

-How Tik-Tok has changed how artists connect with their audience.

-Lauryn shares her “Space to Create” and “Makes You Feel” campaigns aimed at driving creative spirit and innovation at Warner Media.

-Fran challenges Lauryn’s leadership lessons on a segment called Lauryn’s Leadership Chords:

--"Realize the things that you are really good at and what you are not good at - and own it"

--"Problem solve something until you know you cannot find the answer"

--"I would rather have someone ask a million questions and do a knockout job then not ask any questions and do quasi"

--"Act with integrity"

--"We are always in edit mode"

--"Be a part of now. There is freedom in presence"

Quotes:

-”Country music is a human genre...if you have a heartbeat, there is going to be a song for you in country music.”

-”We are all human and we want to feel emotion.”

-”I got to grow up with people who were constantly challenging me.”

-”Nashville is a relationship-based town.”

-”I want to make music visual. I want to be telling stories. I want to help curate the future of country music.”

-”It’s our responsibility to find innovative ways to bring people together.”

-”Empower the people...invigorate the process...find ways to lead the industry.”

-”If you are a leader...do it with a people first mentality.”

-“Show up fully and be completely prepared.”

-”Luck is founded fully in people who are prepared to take on a new opportunity.”

-”People want to work with people who work hard and have a great attitude.”

-”There are going to be times in your life where you need to be present or you are going to miss out on an opportunity.”

Lauryn’s Three Daily Foundations to Success:

-Do what is needed for overall wellness

-Be vulnerable and intentional

-Show up fully...put everything you have into everything you do.

This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.