TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez

The Influence Factor by The Influencer Marketing Factory

In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.

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Show Notes:

(00:57) - Who is Adrienne?

(02:43) - Who is Sofia?

(04:00) - Shifts across the Creator Economy

(11:13) - Navigating the sales funnel

(16:06) - Significance of resonance and relevance

(22:08) - Professionals sharing their experiences

(29:05) - Exploring TikTok's sound component

(34:08) - Creator-led strategy

(36:57) - Creative codes

• Retaining Influence w/ Conor Begley (CreatorIQ)⁠
• ⁠⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠⁠⁠
• ⁠⁠⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠⁠⁠
• ⁠⁠⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠⁠⁠
• ⁠⁠⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠⁠⁠
• ⁠⁠⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠⁠⁠
• ⁠⁠⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠⁠⁠
• ⁠⁠⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠⁠⁠
• ⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠
• ⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠
• ⁠⁠⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠⁠⁠
• ⁠⁠⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠⁠⁠
• ⁠⁠⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠⁠⁠
• ⁠⁠⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠⁠⁠
• ⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠