How is Creator Capital Changing w/ Brian Harwitt (CoVenture)

The Influence Factor by The Influencer Marketing Factory

In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of digital advertising, pathways for creator monetization, and a plethora of other topics.

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Show Notes:

(00:58) - Brian's career journey

(01:58) - Technology providing financial services

(04:19) - Unproductive revenue forecasting

(07:20) - Types of investments

(10:50) - Success stories

(12:38) - Competitive dynamics across platforms

(16:03) - Forward looking revenue models

(18:48) - Crucial metrics

(21:11) - Creator products

(28:00) - Understanding audience demand

(31:25) - Shifts in the Creator Economy

(35:25) - Dynamics of digital advertising

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