What's the Key to Shifting Attention to Attribution w/ Nick Kaplan

The Influence Factor by The Influencer Marketing Factory

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.

Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.

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Show Notes:

(01:28) - Who is Nick?

(03:02) - Approach to innovation

(07:34) - Emotional investment

(12:00) - Owning consumers

(16:05) - Identifying creators

(19:18) - Application of data

(30:35) - Social commerce

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• Retaining Influence w/ Conor Begley (CreatorIQ)⁠⁠

• ⁠⁠⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠⁠⁠⁠
• ⁠⁠⁠⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠