From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)

The Influence Factor by The Influencer Marketing Factory

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.

Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.

He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!

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Show Notes:

(00:52) - Calum’s missions and purpose

(04:18) - Gymshark's early adoption of influencer marketing

(08:28) - Importance of accessibility and relatability

(10:23) - Building successful long-term partnerships

(13:38) - Social commerce vs brick and mortar

(16:12) - Community events

(17:49) - Future look at influencer marketing and the creator economy

Check out some of our previous episodes:

• ⁠⁠⁠⁠⁠⁠Screen to Cart w/ Collette Winn (NBCUniversal)⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Retaining Influence w/ Conor Begley (CreatorIQ)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠