Are We A Media Company?

The E-commerce Content Creation Podcast

Summary

In this episode of the E-commerce Content Creation Podcast, host Daniel Jester discusses treating in-house studios as media companies. He emphasizes the need for organizational respect, investment in creative teams, and the complexity of media production processes. Daniel shares insights from recent workshops and highlights the challenges faced by studio teams, including ad hoc requests and sample management issues. He advocates for a shift in mindset towards recognizing the strategic value of creative teams in e-commerce operations.

Key Takeaways

• Every company with an in-house studio operates as a media company.
• In-house studios need robust support and workflows.
• Creative teams are essential for e-commerce success.
• Organizational respect is crucial for studio efficiency.
• Ad hoc requests can disrupt production processes.
• Sample management is vital for studio operations.
• Investment in creative teams leads to better outcomes.
• Understanding the complexity of media production is key.
• Protecting production time enhances efficiency.
• Shifting mindsets towards in-house studios is necessary.

Credits
Hosted by: Daniel Jester - danieltjester.com