Manage episode 321547554 series 1993887
Live events can also be great way to gather insights into your customers while providing an exceptional experience. More companies are designing events to provide almost over-the-top experiences to help engage with their customers. So how do you design a great event AND gather the insights you need to improve your customer experience? Host Steve Walker welcomes Johnathan Yaffe from AnyRoad to discuss how some companies have become an experiential brand.