214. The WOW Experience: Doing What Others Won’t w/ Corey Shelton

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The amount of technology we have at our fingertips is vast and wide.
It’s also underutilized in enhancing the customer experience.
Today’s guest, Corey Shelton, helps us understand how we should be utilizing the technology we have to improve our customer experience from a digital perspective to gather data that can be utilized into actionable insights and from a direct human perspective.
Hear our conversation with Corey Shelton, SVP of Marketing at Atlantic Coast Mortgage:
How brand and customer experience are intertwined
How to properly blend tech and humans to improve the customer experience
When to utilize technology to help scale our customer experience
Why it is more valuable to know what our customers do not want from us
More information about Corey Shelton and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/thecoreyshelton/
Company Website: https://www.atlanticcoastmortgage.com/
Other Relevant Links: Alex Kutsishin at Sales Boomerang; Dave Savage at Mortgage Coach
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

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