TCC Podcast #274: Embracing Your Inner Viking to Get What You Want, Being an Artistic Entrepreneur, and Writing Holistic Copy with Anna Rosa Parker

The Copywriter Club Podcast

On the 274th episode of The Copywriter Club Podcast, Anna Rosa Parker joins the show. Anna is a brand alchemist and wordsmith who helps artists and creatives develop their brand personality using a holistic approach. In this episode, she uncovers how she uses her background and roots to get what she wants and how we can step into our own inner Viking. Here’s what we chat about: The shift from actor and screenwriter to copywriter. Feeling pulled in many directions and being multi-passionate. How knocking on doors can help you acquire new skills. Why Anna decided to leave acting and the mindset that led her in a different direction. How you can use the open-door policy to ask for what you want. Why you need to learn how to be fearless and how to step into your inner Viking. The equality in CEOs and janitors. The benefits of being in the marketing space, and how it can satisfy your ever growing desire to learn. Taking big chances when you don’t have a direction and how community can guide you when you feel lost. The difference in doing copy WITH vs FOR you. Is it a service you should offer? How you can utilize parts of your past into the present and future. The pros and cons of working with agencies. The key to writing holistic copy. Anna’s process in working with artists to find their brand identity. The underlying definition of creating a brand. Attracting clients by being 100% yourself and knowing exactly who you want to attract. Podcast creation and how it came about. Working with a partner who connects with your artist mindset. The struggles of being an artist and how to overcome them. The difference between building a business as an artist vs a marketer. Tune into the episode to find out how you can step into your inner Viking to ask for what you want. The people and stuff we mentioned on the show: The Copywriter Accelerator Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Anna's website Justin's website Episode 33 Episode 202 Full Transcript: Rob: There's a book that we've referenced on the podcast in the past a couple of times. It's called The Alter Ego Effect, and its author is Todd Herman. And the big idea from the book is that you can adopt a different identity to help you show up in new ways in the various roles of your life, kind of like Clark Kent and Superman. Superman can't just be a normal person, so he puts on a suit and glasses and he pretends to be a reporter, in order to show up in an important way in his life. Today's guest for The Copywriter Club Podcast is Anna Rosa Parker. She's adopted an alter ego that she describes as a viking in heels, and it helps her to accomplish big things in her business. Actually, it's not fair to say that she's adopted that alter ego because, like Clark Kent, Superman is the real person, and Anna is the real Viking showing up as a brand strategist most days in her business. We'll hear more about that in a minute, but first let me introduce my guest commentator to for today, Justin Blackman. Justin, welcome. Justin: Man. It is fun to be here. I always love talking with you guys. Rob: Yeah. For anybody who hasn't heard you, which if you've listened to the podcast more than a handful of times, they've probably heard you mentioned or be a guest. Justin's a copywriter, brand voice expert. He's been a guest on the podcast twice before, episode 59, where he talked about his 100 headline project, the thing that kind of put him in the map, and episode 216, when he came back and shared his approach to brand voice. And if I'm not mistaken, I don't have these episodes in front of me, Justin, you've come back and you've asked Kira and I questions on one or two episodes. Justin: I did. Rob: I feel like maybe it's your fifth time here. Justin: I think this is the fourth, actually. Yeah. Rob: Yeah, fourth appearance.