#023 - The $1.00 Per Day Rule

The Chris Weir Experience

Proactively engaging with your audience is one of the most difficult things I have found to discipline myself on. I guess I think about it like I am just chatting at the watercooler, which is just a waste of time. However, we must think about proactive engagement with our audience as marketing, not just chatting. We are trying to earn their attention.

If we do not have our audience’s attention, they will never want to learn more about our business. We must prove that we want a relationship, not just say. The $1.00 per day rule will help you get there. Ad your .02¢ 25 times per day, and you will be on your way.

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Thank you so much for consuming my content. I sincerely hope that, at least on some level, I can help you grow and reach your professional goals. I will never claim to have all of the answers. All I have are my experiences – successes and failures – and I hope you enjoy hearing about them as much as I enjoy sharing them.

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Chris Weir is the Chairman and CEO of The Weirdo Group, and the active CEO of Two Second Media, a full-service media, marketing, and advertising agency focused on supporting small to medium sized businesses. For more than a decade, Chris has produced marketing and advertising campaigns for brands such as Nike, Yamaha, Chevrolet, Lonza, The Veteran’s Administration, Susan G. Komen Foundation, and countless local and regional corporations and brands.

In addition to Two Second Media, The Weirdo Group is growing to include Front Yard Marketing, which is a modern-day real estate marketing firm, and Weirdo Talent, which represents musicians, performers, athletes, influencers, etc. Also, along with his wife Candace, Chris co-directs Wine Down Therapy, which promotes and sells award winning wines from vineyards around the world.

For many years, Chris has been called on to give presentations, keynotes, lectures, and training seminars for audiences of all sizes. Recognized as engaging and thought-provoking, Chris has spoken for organizations and businesses, universities and local governments, and even hosted his own talk radio show.

Over the past decade in the agency business, Chris has been awarded 3 Addy Awards, 6 Telly Awards, 4 Communicator Awards, and was named Ohio Businessman of the Year in 2005. Also, in 2005, he won a national advertising award from Mortgage Originator Magazine for Most Innovative Marketing Strategy in the mortgage industry.

Business: [e-mail]

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