Connect Ventures | With Mark Pettit, CFO

The CFO Playbook

Mark Pettit joined London-based venture capital firm Connect Ventures in 2016 as Head of Finance. Earlier this year, he was made CFO, and sees his new job as assisting the partners in making strong financial and investment decisions, putting the firm on the front line of SaaS, fintech and digital health.

“My role was to come in and take as much of that finance slack away from the partners [as possible] so they can focus on the areas where they can make a big difference,” Mark says.

One of his first missions has been driving the team toward using data management software that helps create a more reliable source of truth, which the entire firm can look at when making decisions. Mark has also helped create a KPI framework which Connect Ventures can use when deciding which early stage startups to invest in.

On this episode of The CFO Playbook, Mark lays out how he manages day-to-day workflow as a CFO, the challenges of growing a small venture capital firm’s finance team, and his outlook on the future of remote work.

Connect with Mark on LinkedIn.

Connect with our host Ross on LinkedIn.

If you want a better way to track and control your team’s spend, checkout Soldo.com.

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