TBJA 413 How Traditional Brick and Mortar Retailers Can Deploy a Successful E-Commerce Strategy, Al Corona

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Toys "R" Us has filed bankruptcy stating that kids aren't wanting toys like they used to and instead are opting for computer games and tablets. Al Corona shares how brick and mortar stores CAN thrive by using an e-commerce strategy.