Marketing to schools and the power of teacher case studies - Olivia Tanner (Digital Marketing Strategist at BookMachine)

The BookMachine Podcast: Conversations in Publishing

We were delighted to speak with Olivia Tanner, Digital Marketing Strategist at BookMachine Creative Agency and experienced education marketer about the importance of marketing to schools in the right way. We asked her about what techniques and approaches she uses to get busy teachers on board and why teacher case studies and hearing directly from their peers is so powerful. She also shared insights from her career including time at Rising Stars, Hodder Education.

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