Cultivating Consensus with Garin Hess
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In this episode of the Bionic Growth Podcast, Daniel Andersen speaks with Garin Hess, founder of Consensus, about his journey as a tech entrepreneur and the lessons learned from building successful startups. Garin shares insights on the importance of buyer enablement in the sales process, emphasizing the need to understand the complexities of group buying dynamics. He discusses how automating demos can streamline the buying process and improve sales outcomes, ultimately leading to a more efficient and effective sales strategy.
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