OEM Programs, ASOTU CON is Coming, & Carvana Back in Illinois

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Memorial Day weekend has unofficially begun. We are joined this morning by Matt Lasher with the West Herr Group to talk a bit about marketing and OEM programs. Time to gear up for a huge close and the kickoff to the summer selling season. Get out your grillware and fire up the burners!

• Uvale victims relief
• The energy around ASOTU CON is building
  • We have been having conversations with partners across the country
  • Yesterday we finalized the logo design that you can see at asotucon.com
  • Take Away: Block of Sept 11-13th…
• Growing Sentiment in top level marketers that OEM programs are now stifling innovation
  • Programs looking to own more of the customer journey
  • Primary areas of websites, digital retailing, and digital paid advertising
  • Programs meant to unify
  • Struggles happen as group consolidation begs uniformity in process.
  • Take Away: Consistently work with your OEM & Shift reps to show them your capacity for decision making and excellence as proof that mandated programs may slow you and your partners down.
• Carvana allowed to sell again in Illinois
  • “Carvana won't be allowed to issue temporary registration permits or license plates, according to an email from Henry Haupt, spokesman for the Illinois Secretary of State's office.”
  • The company is under a strict set of guidelines, including issuing a $250k bond to cover customer’s fees and fines surrounding registration woes.
  • Take Away: Though Carvana is in the news, many dealerships struggle with registration timing right now. Take time to perfect your process and guard a high level of communication with your customers.

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Hosts: Paul J Daly and Kyle Mountsier
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