Ep. 016: Start your book before you 'feel ready'

The Authority Show

One of the biggest mistakes business owners make is waiting to write their book (shocker, I know). They’ll think, “Well, let me run my group program a few times” or “once I’ve gotten a good bit of one-on-one coaching clients built up, I will know what to write.”

The problem with that method is that you miss out on the brilliance that comes with using your book as a central piece that helps put all of the rest of it together.

Not so for Caroline Rae.

Caroline is an executive performance coach who is in the thick of writing her book, Impossible to Ignore, and right alongside it she’s developing her methodology for her individual coaching and her group coaching program. Pure genius, I tell you.

Her willingness to take that leap is exactly why I was so excited to interview her on this episode of The AUTHORity Show. (Well, that and because she’s truly amazing)

When Caroline put her book at the heart of what she does, it became more than an asset...it became a key piece of her business strategy.

The result? Well, you’ll just have to give this episode a listen to find out.

Hit me up on Instagram @jessicakillingley and share with me how diving right into writing your book could change the course of your business, too.

Want to connect with Caroline? You can find her here:https://www.instagram.com/_carolinerae/

https://carolinerae.lpages.co/impossible-to-ignore-waitlist/

https://www.carolineraecoaching.com

Here are the highlights from this episode:

{3:26} Introduction to Caroline

{7:09} Moving from 1:1 to 1 to many

{11:29} How Caroline decided when to start writing her book

{16:15} How Caroline's group programme helped to test the content of the book

{17:52} How not to cannibalise what's in the book or your online course

{20:29} What you want to write about versus what the problem is your ideal client wants to solve

{21:31} How your book can fit into your sales funnel

{24:43} Identifying as a thought leader, or not?

{26:45} Getting past imposter syndrome when writing your book

{30:03} All about the Impossible to Ignore group programme

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.