E17: How Customer Marketing Influences Revenue and How to Prove It with Dana Alvarenga

The Advocacy Channel: A Customer Marketing Podcast

Welcome to a brand new year of The Advocacy Channel!

Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of experience developing customer marketing programs and knows how to make an impact.

While it’s now more important than ever to demonstrate the value of your marketing initiatives and get buy-in from your leadership team, Dana helps us understand how you can prove your value as a customer marketer, and show what customer marketing can do for your organization.

Tune in to learn her keys to success in customer marketing, how to show that your programs are influencing revenue, and her four-step approach to building a customer program.

Connect with Dana on LinkedIn: www.linkedin.com/in/danaalvarenga/

Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/

Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/

Have a question? Suggestion? Want to be a guest on the show? Email us at [e-mail]