E15: All You Need to Know About Customer Reference Programs with David Sroka

The Advocacy Channel: A Customer Marketing Podcast

What do you do when a hot prospect asks for a customer reference?

Is it a last-minute dash on Slack with everyone trying to find a happy customer?

Or do you have an organized way of finding the best match?

No matter where you are between these two extremes, a customer reference program might be just what you need.

To help you get started, David Sroka has joined us on The Advocacy Channel to provide his expertise. As the CEO of Point of Reference, David has years of experience helping large enterprise companies like Benevity and Amplitude run successful customer reference programs.

Tune in as David and Will discuss when you need a customer reference program, how to get started, what to avoid, and the importance of training your sales team.

Get prepared for 2023 with new strategies to leverage the power of your advocates.

Connect with David on LinkedIn: https://www.linkedin.com/in/pointofreference/

Read David’s blog article: https://www.point-of-reference.com/blog/capturing-and-keeping-cxo-engagement/

Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/

Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/

Connect with us on Twitter: https://www.twitter.com/getSaasquatch

Have a question? Suggestion? Want to be a guest on the show? Email us at [e-mail]