E12: How Adobe's Marketo Engage Maintained Their Community Through a Merger and Acquisition with Guest Kevin Lau

The Advocacy Channel: A Customer Marketing Podcast

How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight from the source as we welcome Kevin Lau, Global Head of Customer Advocacy at Adobe to episode 12 of The Advocacy Channel. With over 12 years of experience as an industry thought leader in customer advocacy and lifecycle marketing, Kevin is a well-known expert in the customer marketing space with a wealth of knowledge, experience, and tactical insights to share. Hear host Will Fraser and Kevin discuss his journey as a customer marketer, how he maintained and even grew the Marketo community through a merger and acquisition, his top tips for marketers building advocacy programs, and much more.

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinkennethlau/ Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/ Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/ Have a question? Suggestion? Want to be a guest on the show? Email us at [e-mail]