Manage episode 247848802 series 1064151
Ashley and Robyn welcome Soren Bjorn to talk about the health benefits, access to, and secret recipe for Driscolls berries. The conversation dives deeply into the issues facing America’s farmers and all of us who enjoy berries as part of our food choices. You won’t want to miss this episode!
Soren Bjorn is President of Driscoll’s of the Americas, the leading global brand for fresh berries. In his role, Mr. Bjorn leads the largest business unit for Driscoll’s and is responsible for all aspects of the business enterprise from the strategic planning process and to its financial success. Family owned for more than 100 years, Driscoll’s works with more than 700 independent growers around the world to create shared value in the communities where Driscoll’s berries are grown.
Soren has been with Driscoll’s for more than eleven years and has led several key functional areas. He served as the company’s first senior vice president of international business and was responsible for oversight of Driscoll’s Europe, Middle East and Africa business, an Australia based joint venture and a new start-up venture in China. In addition, Soren has led Driscoll’s global research and breeding programs which focus on developing proprietary seedlings in order to deliver great tasting berries to consumers. This superior flavor is a competitive differentiator and one of the primary reasons Driscoll’s is the market leader in fresh berries.
As a seasoned executive in the food industry, Soren spent six years with Del Monte Foods in San Francisco. There, his responsibilities included outsourcing of manufacturing operations globally, and the management of the company’s sales and operations planning department. Soren also held the role of President and CEO for UniMark Foods, Inc.
Soren grew up in Silkeborg, Denmark. He earned an MBA from Texas Christian University (TCU) in Fort Worth, Texas and a BBA from Baylor University in Waco, Texas. Today, Soren lives on the California Central Coast and is the father of three boys.