040 Making Tap Water Great Again

Sustainability Now - exploring technologies and paradigms to shape a world that works

Raz Razgaitis is on a mission to eliminate single-use packaging and put bottled water out of business by making tap water safe and tasty again. Co-founder and CEO of FloWater, Raz sees the bottled water industry as our contemporary "Big Tobacco," capitalizing on a manufactured need while wreaking untold public health consequences due to plastic pollution. FloWater's technology is currently keeping 5.5 plastic Water bottles every second from reaching our landfills and oceans and this is just the beginning.

Using the newest filter technology in their touchless hygienic water Refill Stations, FloWater creates public access to drinking water that tastes and hydrates better than anything in a single-use plastic bottle and is free of pathogens, chemicals, pharmaceuticals and micro-plastics.

We talk about business, the challenges of taking on Goliath, changing prevailing perceptions and following one's heartfelt sense of mission.