79 – Top 5 Summer Social Media Ideas For Hotels

Suite Spot: A Hotel Marketing Podcast

In this episode of the Suite Spot, host Ryan Embree partners up with Content Manager Marissa Kinzel to count down their Top 5 summer social media ideas for hotels. Ryan and Marissa discuss the type of social content that travelers are looking for – especially during the summer – and what impact these posts can have on guest conversion. They talk about how this summer is different from years' past and how highlighting these differences using social media can instill confidence in travelers searching for a place to stay. This episode is a great blueprint on how to heat up your hotel’s social profiles this summer. If you're looking to learn more information about how to get the most out of your hotel’s social strategy all year round or want to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 79 - Top 5 Summer Social Media Ideas For Hotels Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing, I'm your host, Ryan Embree. Hello and welcome everyone, this is your host, Ryan Embree, welcoming you to the Suite Spot for another episode today, episode number 79. I can't believe it, we have done 79 of these podcast episodes. Thank you, first off, to everyone, all the hoteliers that are listening out there for all the support, we absolutely love doing this and sharing ideas, and we've got a great episode for you today. We are right in the thick of summer, one of the hottest times, no pun intended, for hotels when it comes to occupancy, we are in recovery mode from the COVID-19 pandemic. So today we are going to be talking about the top five summer social media ideas for hotels. And with me today, I brought in some backup who is becoming a very familiar voice here on the Suite Spot, that is the Content Manager at Travel Media Group, Marissa Kinzel. Marissa, welcome back to the Suite Spot. Marissa Kinzel: Thank you again for having me Ryan, happy to be back. Ryan Embree: Yes, and today we are going to talk about how to make the most of social media during this busy summer season. We're going to make it easier for you, the listener to follow along, we're going to go through the top five. Now, these aren't necessarily in order, but they are some of the best tips and best practices that we have at Travel Media Group that we tell our hotel partners and implement in our social media strategies and solutions for our hotel partners. So Marissa let's get started with number one. The number one summer social media idea we have for hotels is to be posting about your room and room types. Now, I know this doesn't sound like a groundbreaking idea, but you'd be surprised on how many social profiles that we come across for hotels, where we have to scroll almost an entire month before we actually even see what a room looks like at the property. We know from having our website solutions and providing vanity websites for hotels, rooms is one of the most visited page on a property's website. They want to know where they're staying. We want to provide them with a lot of information on rooms. So Marissa, how can we take advantage of posting about our rooms on social media in the summer? Marissa Kinzel: So the best way to start when it comes to highlighting your rooms and your room types, so you're going to want to highlight the versatility of your rooms and include features that are really good for summer travelers. So you want to talk about if you've got refrigerators available, whether to borrow or they're already isn the rooms, have you got awesome bathrooms that help you clean off after a long fun day at the beach, and even something as simple as talking about your amazing AC to help people beat the ...