Success Stories Ep 55 - "How To Get that Wow Reaction from Clients"

Success Stories with Marshall Atkinson

It’s been said that it is important to be different if you want to stand out from a crowd. As the self-title Fairy Gothmother in Roanoke, Virginia’s Big Lick Screen Printing, Marj Easterling, has done that.

Her local Roanoke magazine dubbed her “the face of custom apparel.”

This was no accident. For Marj, what earned her that title was her emphasis on creating the “Wow factor” in everything Big Lick Screen Printing produces.

On today’s Success Stories podcast, you’ll hear how Marj and her team throw in that “lagniappe,” which is that unexpected surprise. That is why she is the Fairy Gothmother, granting little wishes and leaving little presents!