Sales Script vs Wing It - What's better for your business?

Strategy Sprints

Picture this: you're a sales maestro, armed with a meticulously crafted script that guides you through every step of the sales process. From your opening lines to your closing techniques, you've got a proven formula for success that you can rely on in any situation. Using a sales script means you're always prepared, always on message, and always in control of the conversation. Sounds like a surefire path to sales success, right? But hold on, because there's a dark side to relying on a script. What happens when you encounter an objection that's not in your script or a prospect who doesn't fit your typical buyer persona? Can you really build authentic, trust-based relationships when you're reciting pre-written lines?