Breaking Through in Your Niche with Adela Hussain

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“I walked away and I said, ‘You know what, I don’t believe a word of what you said even though you’re a qualified journalist,’ I’m going to show you. Then within 12 months, I was in 14 different publications.”

I’m honored to have Adela Hussain on the podcast today to talk to us about breaking through in your market. Adela is a disruptive publicist and is a master at helping you pitch your business to people that don’t know you…yet. Known for her high energy and laser-sharp thinking, Adela creates equity in publicity by removing the gatekeeper and helps build authentic connections between rising, ambitious, liberal entrepreneurs and world-class journalists. Throughout our conversation, Adela shares the challenge she has faced as a woman of color in the British fashion market and how she did a complete 180 in choosing a different target demographic which helped to launch her 5-figure mastermind. A big takeaway she leaves us with is to stop waiting for permission and to back yourself with the faith that the universe will support you. You don’t want to miss this episode!

About Adela:

Adela’s a disruptive publicist and is a master at helping you pitch your business to people that don’t know you…yet. Known for her high energy and laser-sharp thinking, Adela creates equity in publicity by removing the gatekeeper and helps build authentic connections between rising, ambitious, liberal entrepreneurs and world-class journalists. Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching! A former Management Consultant, she has been featured in the BBC, The Sunday Times, The Guardian, The Independent, Stylist, Psychologies, Metro and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017 and in 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list. Her Pitch to Press Program and Media Mastermind, The Parlour have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales.

For more from Adela, be sure to:

- Check out her website.

- Follow her on Instagram @adela_hussain

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- Follow me on Instagram @frenchie.ferenczi

- Get one of Frenchie's freebies.

- Apply to work with Frenchie.